NORD Fragrances
Email Strategy, Design & Klaviyo Execution
Timeline: May 2025 – Present
Cadence: ~8 campaigns/month
Cadence: ~8 campaigns/month
The Work
Built NORD’s email campaign program from the ground up, owning strategy, copy coordination, design, and full implementation in Klaviyo. The focus was creating a scalable, design-forward system that could support growth, education, and promotions—without relying on one-off sends.
The Results
CTR increased from 0.65% → 0.81% (~24% lift)
CTOR increased from 1.34% → 1.81% (~35% lift)
Consistent campaign-driven revenue month over month
Maintained list health during high-frequency promotional periods
Why CTOR matters:
CTOR reflects how effectively an email converts attention into action after it’s opened—making it a strong signal of clear hierarchy, thoughtful design, and CTA clarity.
ROI
Campaign emails consistently returned 2–3×+ the cost of execution, outside of peak sales periods, making email a self-sustaining growth channel.
Takeaway
Clear systems + strong creative direction turned email into a dependable, revenue-driving channel for NORD.
