Since stepping in in September 2025, I built Nini's email program entirely from scratch — owning strategy, copywriting, and design independently. Over eight months I grew the list by 60%+, and executed 35+ campaigns spanning editorial content, founder letters, product launches, and seasonal promotions. I also built out a complete automation suite including a Welcome Series, Abandoned Browse, Abandoned Cart, Abandoned Checkout, and Customer Thank You flow. By the numbers: - List grown from ~400 to 640 subscribers over 8 months - 60%+ average campaign open rate (vs. 38–42% industry benchmark) - 35+ campaigns executed across strategy, copy, design, and segmentation - 5 automated flows built from scratch